#CardForTheUK – our campaign to mark lockdown restrictions easing across the UK
We’re super excited to be partnering with Fedrigoni UK on a campaign to mark lockdown restrictions easing across the UK.
As COVID restrictions lift in England and are further eased across Scotland and Wales, we’re unveiling a series of large-scale greetings card installations that capture the diversity of emotions at this significant moment in the pandemic. Embracing the quintessentially British act of exchanging greetings cards on any occasion, the installations encourage passersby to write a heartfelt message inside, whether they be addressed to a missed loved one, a lost relative, or the nation itself.
Designed by the Hallmark Creative Studio and printed on recycled Fedrigoni materials, the cards are installed at four Cardzone locations across the UK: Icon Outlet at The O2, Greenwich, London, Cheshire Oaks, Glasgow Fort and Cardiff Queens Arcade.
And to our Hallmark Creative Studio artists:
‘& We Keep Moving Forward’ by @chi.pdf
‘Hugs! So Worth the Wait’ by @emmaburton_designer
‘The Good, the Bad and the Lockdowns’ by @artyadam
‘Here’s to Unprecedented Good Times Ahead’ by @emmalongiee
Card editorial by Donna McGregor.